A NEW pet food donation point has been launched at Pets at Home in Bromsgrove.

In partnership with national pet charity Blue Cross, Pets at Home is seeking donations of dog, cat, puppy and kitten food, as well as food for small animals.

Donations will then be collected and distributed by Blue Cross to local food banks.  

Jack Constable, Pets at Home Bromsgrove store manager, said: “We’re excited to launch the customer donation points in our store. I’m looking forward to raising awareness of the local causes we’ll be supporting, and we’re grateful for our customers giving whatever they can.”  

Pets at Home is also supporting the scheme by providing Blue Cross with a monthly supply of vouchers to allow them to supplement customer contributions based on the individual requirements of local food banks.  

The donation points will be rolled out to all 450 plus Pets at Home stores by June.